Business is Good - Business is Bad - Or What?
Mar 28th, 2009 by admin
Seems every time we turn on the TV these days, we hear doom and gloom about the economy, but there is something that they don’t mention: Apple and a number of other companies reported their best quarter ever. Why the disconnect? And more importantly, how can we be on that side of the disconnect!
Well the answer is simple: Be in a growing market. That is the single most important thing about those companies. If you are in a company or market that is contracting, or has been in trouble for years, then a little economic uncertainty (whether real or made for TV), will impact you substantially. More below on the real state of the economy.
On the other hand, if your market is growing, and poeple want your product, then you can avoid most of those problems.What is growing? Well you can just look around you and see what everyone is talking about, and where they are STILL spending their money… and they ARE spending arent they?
If I look around, the answer is yes. Perhaps they put off a major purchase like a car, but when it comes to other things, there is spending going on all over. Health - and I mean alternative health - is growing. Organic produce and other related items are growing 20% a year. People are spending more carefully, but those carefully chosen purchases are - you guessed it: Growing! That might be a Blueray player - to spend more time at home, and less at the movie theater, or a new blender to cook more at home and spend less at restaurants. Whatever it is, the more efficient it is, the more it is growing. Even MP3s/players are efficient in that sense - they are often less costly than CDs.
When starting your business, you can factor in these things, and choose something that will be growing gangbusters even now when the TV is spewing doom.
Oh, and back to the economy. We can see that there are economic problems, and watching the TV it certainly sounds worrisome. But let’s turn off the TV for a moment. Now relax and clear your buzzing head for a moment and look outside. Are there any people on your block who lost their job? Ok, are there any people who just got hired? How does that compare with the normal course of things - when we aren’t in a “bad” economy.
If I ask these questions to myself, there is one person I know who is working reduced hours. But nobody has been fired. And one person has been hired who wanted a job and got one after having been a stay at home parent. Yes, that means entering the work force after years away - a supposed difficult position to be in. Doesn’t sound as bad as the TV would have us believe. In fact my home price has fallen, but does that keep me from spending? Certainly not.
The moral of the story is this: I am expanding my personal business. I don’t have any shortage of customers. Am I expanding my business into selling cassette tapes? Of course not. I am expanding (really starting a whole new line of business), in a place where there are plenty of customers in our current climate. You can too.
If you did just loose your job, then you are at the right place. Am I sorry for you? Why would I be! It is a great thing to start your own business - and a grand adventure. Doing it at this time just means you need to enter the market correctly. We will be posting more and more effective business opportunities as we find them. There is already a great christian home based business listed here, and we hope to have more.
I hope you have a great day, and God Bless. God will provide for all his followers - as always.